Blog Archive
Browse all our articles and insights
May 2025
How to Improve Your Website Conversion Rate Using Analytics
Learn how to use visitor analytics to identify and fix conversion bottlenecks on your website.
Privacy-First Analytics: Balancing Insights and User Privacy
Discover how to collect valuable website data while respecting user privacy and complying with regulations.
April 2025
Understanding User Behavior Through Heatmaps and Session Recordings
See how visual analytics tools can reveal insights about how users interact with your website.
The Complete Guide to UTM Parameters for Campaign Tracking
Learn how to properly set up and use UTM parameters to track the effectiveness of your marketing campaigns.
5 Key Metrics Every Website Owner Should Track
Focus on these essential metrics to get a clear picture of your website's performance and user engagement.
How to Set Up Event Tracking for Better Insights
Go beyond pageviews by tracking specific user interactions to gain deeper insights into user behavior.
A/B Testing: The Scientific Approach to Website Optimization
Learn how to run effective A/B tests to make data-driven decisions about your website design and content.
March 2025
How to Use Cohort Analysis to Understand User Retention
Discover how cohort analysis can help you track user retention and identify opportunities for improvement.
The Impact of Core Web Vitals on User Experience and SEO
Understand how performance metrics affect both user experience and search engine rankings.
How to Create a Data-Driven Content Strategy
Use analytics to inform your content creation and distribution for maximum impact.
Understanding Bounce Rate: What It Is and How to Improve It
Learn what bounce rate really means and strategies to keep visitors engaged on your website.
